Most founders don't have a strategy problem.
They have an execution problem.
You started this business because you were passionate about it. But somewhere along the way you started wearing all the hats, becoming overworked and overpaying.
You start noticing that your leads are going cold, you keep forgetting to follow up with your leads, you never have time to film and post content. The world is moving a million miles per hour, and you're just stuck in the middle of all this chaos leaving tons of money on the table.
So you do what every founder does. You start hiring: a content writer, a social manager, a video editor, a funnel builder, a setter, an online business manager to help you start delegating so you can focus on growing the business.
And the A-players you actually wanted (the senior content director, the head of operations, the fractional CMO with real marketing chops) never wanted to work for you full-time anyway. They have their own brands now.
Yet somehow, after spending over $20k+ per month on payroll, you're still up at midnight, losing sleep, and redoing some of their work.
The work that you used to be passionate about
somehow started feeling like managing other people who are doing it badly.
Now you spend Sundays on Slack.
You start your days frazzled by the amount of work that needs to get done, and you have daily stand ups to try to get some productivity out of your team to actually justify the amount of time it takes hiring, training, managing, and retaining them.
I used to be in that exact same spot. Which is why I burned it all to the ground and built IzzyOS.

